Franchise alternative
Contract ending? Don't re-sign 20 years.
If your franchise or management contract is up — or a re-flag is on the table — there's a third path: keep your name, add the engine, and stay free to leave.
The trap
A hard franchise costs 9–12% of revenue and locks you in for 15–20 years; a soft brand keeps your name but stacks fees and keeps your guest. Re-signing is the default — not the best option.
The third path
01
Cost
4–6%, not 9–12%
Keep more of every booking — no stacked marketing, reservation or loyalty surcharges.
- No 15–20 year lock-in
02
Control
Your brand, your guest
- Name, data and loyalty stay yours
- Soft brands keep the guest — we don't
03
Exit
Leave if it doesn't work
- Short, exit-able terms
- Exit if KPIs are missed
Migration
Switch without downtime
We run the new stack alongside the old and migrate your data — no closed days.